about

OUR PHILOSOPHY

" Until the product is born .”


Uluwatu Tiger is a Japanese bag brand that combines inspiration from Uluwatu, Indonesia, where it is said that God resides in the details, with the tiger, which has been said to bring good luck since ancient times.

With the theme of "adjusting the personal tastes of adults," we offer "possibilities" to enrich your lifestyle with just one bag.

Our creation process begins with finding and capturing moments when people shine in everyday life, such as in cafes or workplaces. Based on that image, we design each piece with sincerity.

Our goal when making bags.
It is a product that touches the hearts of the user and those around the user. Our goal is to create products that adjust to one's tastes and help one live a rich lifestyle.

Through our products, we aim to enrich the lives of the owners and those around them, and to bring more smiles and kindness into their daily lives.


“We only make products that we are satisfied with.”

No matter how much time it takes to produce, no matter how much we are told to compromise, we will only release something that we are satisfied with.

We are talking about parts, not products.

A sample of the genuine Uluwatu Tiger emblem was initially made in Indonesia. After trying dozens of times, we couldn't come up with a sample that we were satisfied with, so we ultimately decided not to make it.

Don't compromise. Because of this commitment, I moved from Indonesia to Thailand, where caulking products are made, and spent dozens of days visiting a long-established company that makes samples to present to the royal family.

Still, we were unable to produce a sample that we were satisfied with, so in the end, we went back to basics and asked a small factory in downtown Tokyo to produce a sample again.

Again, people kept saying it was "difficult." I just wasn't told it couldn't be done. In this way, we were able to complete a genuine emblem , a part of dozens of bags .


Each genuine emblem is hand-polished by craftsmen during the production process. Because it is made with great care and time, it is unique in that even if it gets scratched in the future, it will not look dull.


At Uluwatu Tiger, it is not unusual for it to take six months to make a single part.

Additionally, while the brand emblem will be made in Japan, other parts are mainly produced in Indonesia and Thailand.

They are very particular about how to create colors, and create products that cannot be made anywhere else.

"Commitment to the fabric"

Uluwatu Tiger products mainly use PU fabric developed in Germany in the 1930s. When it comes to bag fabrics, leather, PU, ​​PVC, and polyester each have their advantages and disadvantages.

In fact, the full-time buyer of Uluwatu Tiger's fabrics (our representative) likes leather bags so much that when he buys a bag, he searches for ``genuine leather bags'' without hesitation.

However, when I actually visited fabric stores around the world and saw the production sites for leather that could be sold for around 10,000 yen, I was shocked at the poor conditions in the factories.

Still, the general idea is that ``leather is of high quality,'' and 70% of all bags are sold in the market for leather products, so bag companies generally make bags with inexpensive genuine leather even if the quality is slightly lower.

However, to be honest, you can't get a high-quality leather bag unless it costs at least 20,000 yen or more after discounts.

Even if it were to be enacted, it would be based on environmental destruction and exploitation of workers.

Uluwatu Tiger uses a special PU fabric that has been processed to have the texture and strength of a premium car leather seat. This is a more expensive and elaborate fabric than genuine leather, which can be purchased for around 10,000 yen.


Please check the quality of the fabric by holding it in your hands. I'm sure there will be new discoveries.


“Initiatives to address environmental issues”


The clothing loss problem is said to be the dark side of the apparel industry.

In 2018, British luxury brand Burberry came under fire for incinerating 4.2 billion yen worth of unsold goods.

The bag industry is no exception to this.

The apparel industry emits the second largest amount of carbon dioxide in the world after the oil industry.

The apparel industry is said to be the third most environmentally burdensome industry in the world.

The main reason is the emergence of fast fashion. It's fast and cheap. Mass consumption and mass production. If trends change during the season, everything from production to delivery and sales can be completed in a month.

There is an essential problem with [disposable design].

This has a negative impact on the working environment in developing countries, and in 2014, a garment factory collapsed in Bangladesh, killing more than 1,000 people.

[If only the world were filled with products that were truly particular about design]

Uluwatu Tiger believes that not only does it reduce clothing loss, but it also helps each person lead a fulfilling lifestyle with confidence in the clothes they choose.

We take the time and love to create only solid designs that make us think, ``This is the best option.''

This is Uluwatu Tiger's biggest commitment to environmental issues, which we consider to be the essence of our efforts.


"We are providing care services"


If a problem occurs within 90 days after purchasing on the official website, we will repair it free of charge within the purchase price.

In addition to repairs, we provide various care services and daily care methods to help you enjoy using Uluwatu Tiger products comfortably.