"Until the product is born"

Uluwatu Tiger is a Japanese bag brand that combines inspiration from Uluwatu, Indonesia, where it is said that God resides in the details, with the tiger, which has been said to bring good luck since ancient times.

With the theme of "adjusting the personal tastes of adults," we offer "possibilities" to enrich your lifestyle with just one bag.

Our craftsmanship begins with finding moments in everyday life when people shine. Based on that image, we design each piece with time and sincerity.

Our goal when making bags.
It is a product that moves the hearts of the users and those around them.

Our goal is to create products that support our lifestyles.

Through our products, we aim to enrich the lives of the owners and those around them, and to bring more smiles and kindness into their daily lives.

“History as a brand”

The beginning of Uluwatu Tiger began in 2012 when the CEO (hereinafter referred to as him) was traveling around the world and met a hotel owner, Kokalot (hereinafter referred to as the owner).

When I visited a hotel as a guest in a new country, I was moved by how they welcomed foreigners not as guests, but as important friends.More than anything, I was impressed by their attention to detail, and I learned how to be as a person. It was a trip that changed my sense of values.

As proof of this, hotels located slightly outside of tourist areas that cost less than 10,000 yen per room continued to show a review value of 9.8 on Agoda, which was significantly higher than five-star hotels, even though they were 1-star hotels. .

After that, many other companies in the same industry moved into the same area, thinking that a hotel that accommodates so many people would be in a good location.

Competitors built similar hotels in the same location, competing based on price rather than quality, and the hotels that competed and entered the market one after another went out of business.

It wasn't the location, but the owner's careful attention to detail, and the refined original brand that enriched the guests.

Continue to improve, not the conditions.

I came across this bag at a small shop on the road during that trip.

It was an unbranded bag, and the stitching was in tatters as a bag.

Who knows how much potential this bag has?

However, like the owner did, if you don't treat it roughly and keep polishing the rough stones that are placed in front of you, you might become something that can fly into the outside world.

Even if the conditions aren't the best, if you approach each thing carefully, you can definitely achieve it.

I want to prove to the loved ones I have shared time with on my travels that even a bag like the ones sold on the street can become unique if you put your heart and soul into it. With that in mind, I decided to create a brand based on one bag that inspired me.

Although he was still an amateur designer, he clumsily drew a design in his sketchbook and went directly to bag factories to negotiate.

A factory owner who told me, I'll try making a sample, extorted me with a large amount of money.

We have received products that we have made in random quantities and which do not sell well,

I had trouble making bags from the beginning.

We brought souvenirs from Japan, distributed them to the president and his staff, spent the night thinking about them, laughing about trivial things, and working hard to create samples.

Two months after the product I thought was finally ready.

When I opened the cardboard box thinking that I would finally be able to sell 500 of them after they were transported by airmail.

My body trembled when I received 500 defective items that were too loosely stitched to function as bags.

Why is it supposed to be like this?

Thinking so, I called the president.

"It's not a defective product. This is a finished product! I did my best. and he yelled at me and sent back the carefully collected parts.

I later found out that the shipping charges had been charged three times as much in collusion with the shipping company.

Along with tears of frustration welling up, I felt an indescribable feeling of weakness that took control of my entire body.

It was an experience that made me realize firsthand how difficult it is to launch a brand from scratch.

He was supposed to prove himself by succeeding, but he ends up failing again and again.

"turning point"

There's no point in running away here.

Realizing from experience that he was too ignorant, he traveled to Vietnam, Korea, China, and Indonesia on his own and visited over 3,000 fabric shops to learn about the quality and characteristics of fabrics, unit prices, and how to make them. It turned.

I went to shops run by people I didn't speak the language of, and when I was turned away at the door, I shed tears of frustration and learned more about bags one by one.

We searched for a partner based on technical, financial, and human reliability.

My partner and I ate together and talked about our thoughts, and over the course of two weeks we did our best to convey our thoughts on the bag.

And finally,

He procured materials from all over the world that best suited the characteristics, and a system was created in which the assembly was carried out by a partner with experience in producing department store brands.

However, due to the effects of the coronavirus lockdown, artisans who have returned to their hometowns are no longer able to return, and this system will come to an end.

However, we couldn't let it end here, so we decided to take the risk and travel to overseas workshops to find a new partner.

What I saw there was a world that had completely changed, with no one left in the workshops and outsourcing work had become the norm.

Not only that, but the cost of materials has tripled in three years, so in order to sell at the same price, we have no choice but to use cheaper materials, and sewing with cheap fabrics causes the needle to deviate, making it even more difficult to manufacture. A vicious cycle of this was prevalent in every workshop.

I arrived at a small workshop that produces luxury French brands that are also sold at duty-free shops at international airports.

Impressed by the thinking of the company representative and the careful work attitude of the craftsmen, we are now working with a respected partner to create products that match the philosophy of Uluwatu Tiger.

“How we should be as a brand”

It has been 11 years since the brand was born. As of July 2023, only 15 designs have been created.

This bag has been carefully polished by taking time and effort to re-create samples over and over again.

The number of fans has steadily increased, and we continue to move forward with the lives of so many people that we receive thank you letters every month.

Nowadays, Uluwatu Tiger bags are often seen on the streets.

Our craftsmanship begins with finding moments in everyday life when people shine.

Based on that image, we design each piece with sincerity.

Our goal when making bags.

It is a product that moves the hearts of the users and those around them.

Our goal is to create products that support our lifestyles.
Through products that take time and effort,
We sincerely aim to enrich the lives of the owners and the people around them, and to bring more smiles and kindness into their daily lives.



“We only make products that we are satisfied with.”

No matter how much time it takes to produce, no matter how much we are told to compromise, we will only release something that we are satisfied with.

We are talking about parts, not products.

A sample of the genuine Uluwatu Tiger emblem was initially made in Indonesia. After trying dozens of times, we couldn't come up with a sample that we were satisfied with, so we ultimately decided not to make it.

Don't compromise. Because of this commitment, I moved from Indonesia to Thailand, where caulking products are made, and spent dozens of days visiting a long-established company that makes samples to present to the royal family.

Still, we were unable to produce a sample that we were satisfied with, so we finally went back to basics and asked a small factory in downtown Tokyo to produce a sample again.

Again, people kept saying it was "difficult." I just wasn't told it couldn't be done. In this way, we were able to complete a genuine emblem , a part of dozens of bags .

Each genuine emblem is hand-polished by craftsmen during the production process. Because it is made with great care and time, even if it gets scratched in the future, it will not look dull.

At Uluwatu Tiger, it is not unusual for it to take six months to make a single part.

Additionally, while the brand emblem will be made in Japan, other parts are mainly produced in Indonesia and Thailand.

They are very particular about how to create colors, and create products that cannot be made anywhere else.

"Commitment to the fabric"

Uluwatu Tiger products mainly use PU material developed in Germany in the 1930s. When it comes to bag fabrics, leather, PU, ​​PVC, and polyester each have their advantages and disadvantages.

In fact, the full-time buyer of Uluwatu Tiger's fabrics (our representative) liked leather bags so much that he searched for ``genuine leather bags'' without hesitation when purchasing a bag.

However, when I actually visited fabric stores around the world and saw the production sites for leather that could be sold for around 10,000 yen, I was shocked at the poor conditions in the factories.

Still, the general idea is that ``leather is of high quality,'' and 70% of all bags are sold in the market for leather products, so bag companies generally make bags with inexpensive genuine leather even if the quality is slightly lower.

However, to be honest, you can't get a high-quality leather bag unless it costs at least 20,000 yen or more after discounts.

Even if it were to be enacted, it would be based on environmental destruction and exploitation of workers.

Uluwatu Tiger's bags are luxuriously made with PREMIUM PU fabric, which is made using a special technology used in the leather seats of luxury cars. This is a more expensive and elaborate fabric than genuine leather, which can be purchased for around 10,000 yen.

Please check the quality of the fabric by holding it in your hands. I'm sure there will be new discoveries.

"Initiatives to address environmental issues"

The clothing loss problem is said to be the dark side of the apparel industry.

In 2018, British luxury brand Burberry came under fire for incinerating 4.2 billion yen worth of unsold goods.

The bag industry is no exception to this.

The apparel industry emits the second largest amount of carbon dioxide in the world after the oil industry.

The apparel industry is said to be the third most environmentally burdensome industry in the world.

The main reason is the emergence of fast fashion. It's fast and cheap. Mass consumption and mass production. If trends change during the season, everything from production to delivery and sales can be completed in a month.

There is an essential problem with [disposable design].

This has a negative impact on the working environment in developing countries, and in 2014, a garment factory collapsed in Bangladesh, killing more than 1,000 people.

[If only the world were filled with products that were truly particular about design]

Uluwatu Tiger believes that not only does it reduce clothing loss, but it also helps each person lead a fulfilling lifestyle with confidence in the clothes they choose.

We take the time and love to create only solid designs that make us think, ``This is the best option.''

This is Uluwatu Tiger's biggest commitment to environmental issues, which we consider to be the essence of our efforts.

"We are providing care services"

If a problem occurs within 90 days after purchasing on the official website, we will repair it free of charge within the purchase price.

In addition to repairs, we provide various care services and daily care methods to help you enjoy using Uluwatu Tiger products comfortably.